Look & Flow (English Edition)

Entrepreneurs, product managers and product designers tell a story to sell their ideas to investors, customers and colleagues. Today, many of them tell a story with words and static pictures created in tools such as PowerPoint or Photoshop. They just show the look and feel. There is a better way. They need to tell a story accompanied by a simulation of how a product might work. They need to show the look and flow. This book will tell you how to innovate by sharing your product ideas with customers and end users using stories, prototypes and conversations.