Research Methods and Design in Sport Management explains research design, implementation, and assessment criteria with a focus on specific procedures unique to the discipline of sport management. The text introduces readers to concepts in sport management research and discusses the ethical issues associated with research projects. An analysis of research design with discussion of specific techniques used in qualitative, quantitative, and mixed-methods research helps readers to determine and design the most appropriate research for their specific needs. Examples of published sport management research from both industry settings and academic environments illustrate ways in which various methodological tools and techniques can be used in answering research questions.
Important Notice: The digital edition of this book is missing some of the images found in the physical edition.
