The Chief Digital Officer Handbook follows on from Dr Baker's earlier industry book Digital transformation. The aim is to provide prospective chief digital officers, from backgrounds at CMOs, CTO, CIOs and COOs as well as other executive staff with assess to the latest experience of dozens of CDO stints.
It is based around a series of interviews with the world's leading Chief Digital Officers of global brands and organizations. The interviews make fascinating reading and are specifically designed to uniquely access the knowledge and experience of leading industry experts both in terms of general strategy and specific implementation.
There are great insights in competitive advantage, shareholder value, the role in educating CEOs and board, on vision and on the importance of the right sort of technical understanding that allows the right decisions to be made regarding platform and product. There are extensive insights into how to integrate with existing C-Level executes to be perceived to add value rather than create conflict and turf wars, how to be cutting edge while mitigating risk and how to perform long-term planning in an uncertain future.
Interviews and insights include Jora Gill CDO of the The Economist, Christian Purser CDO of M&C Saatchi, David Cook CDO of Time Out, Jonathan Sackett formerly CDO at Ogilvy and Mather, Sree_Sreenivasan CDO of the Metropolitan Museum and Columbia University, Laxmi_Wordham of Michael_J_Fox_Foundation
Linda Perry-Lube formerly American Museum of Natural History, Shane Norman formerly of Harper Collins, Janet Scardino of Saban Brands (leading sales and marketing, growth and new market expansion Disney, MTV: Music Television, AOL, American Idol and Reuters), James Minter a leading CDO head Hunter and Tim Bourgeois editor at chiefdigitalofficer.net and more.
It is based around a series of interviews with the world's leading Chief Digital Officers of global brands and organizations. The interviews make fascinating reading and are specifically designed to uniquely access the knowledge and experience of leading industry experts both in terms of general strategy and specific implementation.
There are great insights in competitive advantage, shareholder value, the role in educating CEOs and board, on vision and on the importance of the right sort of technical understanding that allows the right decisions to be made regarding platform and product. There are extensive insights into how to integrate with existing C-Level executes to be perceived to add value rather than create conflict and turf wars, how to be cutting edge while mitigating risk and how to perform long-term planning in an uncertain future.
Interviews and insights include Jora Gill CDO of the The Economist, Christian Purser CDO of M&C Saatchi, David Cook CDO of Time Out, Jonathan Sackett formerly CDO at Ogilvy and Mather, Sree_Sreenivasan CDO of the Metropolitan Museum and Columbia University, Laxmi_Wordham of Michael_J_Fox_Foundation
Linda Perry-Lube formerly American Museum of Natural History, Shane Norman formerly of Harper Collins, Janet Scardino of Saban Brands (leading sales and marketing, growth and new market expansion Disney, MTV: Music Television, AOL, American Idol and Reuters), James Minter a leading CDO head Hunter and Tim Bourgeois editor at chiefdigitalofficer.net and more.
