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    CEO Crash Course: Take the Lead in Your Dental Practice (English Edition)

    Por American Dental Association

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    This engaging book draws parallels with the business world to show how leadership traits of CEOs translate into dental practice success. Seasoned practitioners and top practice management consultants give insight about developing and implementing leadership skills, striking a work-life balance, meeting your bottom line, resolving conflict, inspiring your team, and building a loyal base of compliant patients. Includes hundreds of ideas- find out what works in other practices and make it work for you!

    Table of Contents

    Chapter 1: Become a Strong Leader

    Characteristics of Good Leaders
    The Changing Nature of Leadership
    Establish a Leadership and Management Style
    The Importance of Coaching
    Seven Characteristics of Work Relationships
    The Dental Office Manager as Leader

    Chapter 2: Establish Your Practice Philosophy

    Traits to Develop
    Strategic Planning
    Office Vision and Mission Statement
    Personal Development
    Work-Life Balance
    The CEO Model
    Taking Care of Personal Business
    Balancing Commitments
    Mental Recharging

    Chapter 3: Build a Solid Office Infrastructure

    Develop Efficient Office Systems
    Periodically Monitor Key Indicators
    Implement Personnel Management Systems
    Set Salaries and Bonuses Systematically
    Provide Ongoing Staff Training
    Formulate Clear Office Policies
    Establish Embezzlement-Prevention Systems
    Surround Yourself with Professionals
    Methodically Purchase Office Equipment

    Chapter 4: Build a Cohesive Office Staff Structure

    Facilitate Office Communications
    Sharpen Your Emotional Intelligence
    Communicate Creatively with Your Staff
    Motivate with Staff Meetings
    Resolve Conflict by Communicating Openly
    Celebrate to Communicate
    Design Your Office to Express Your Mission
    Put Your Employees First
    Motivate the Person and Professional
    Foster a Sense of Inclusion
    Treat Employees with Distinction
    Bestow Recognition
    Nurture Ambition

    Chapter 5: Build Your Marketing Engine

    Exceed Expectations with Internal Marketing
    The Power of Customer Service
    Manage Patients’ Expectations
    Interpersonal Relationships
    Deliver a Positive Office Experience
    The Three Cs: Convenience, Competence, Cost
    Patient Perks

    Expand Your Practice with External Marketing
    Savvy Marketing
    Deploy Patient Surveys Selectively
    Establish a Presence with Online Marketing
    Develop a Website
    Take Advantage of Search Engine Optimization (SEO)
    Misinformation and the Internet

    Contributing Consultants

    References

    Founded in 1859, the American Dental Association is the oldest and largest national dental society in the world. Since then, the ADA has grown to become the leading source of oral health related information for dentists and their patients. Learn more about the ADA’s mission and vision, and our commitment to the public’s oral health, ethics, science and professional advancement and access to care for all Americans at www.ada.org. For more information on ADA publications, visit www.adacatalog.org.


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