Almost all website owners, online marketers and digital agencies focus most of their efforts on traffic generation, often paying huge sums to generate as much profitable traffic as possible.
Whilst traffic generation is fundamental in running a successful online business, so is conversion rate optimisation. Conversion optimisation is arguably harder to achieve but dollar for dollar will deliver you a much better return than any traffic generation campaigns you can design.
So why is it that website owners spend only a fraction of their time optimising?
This easy to read book will give you some straightforward conversion tips which you can try right away. It will give you the tools to monitor your success and provide a framework which you can use across all of your projects.
After reading this book, take action and improve your conversion rate to enjoy additional revenue with the same amount of traffic!
Whilst traffic generation is fundamental in running a successful online business, so is conversion rate optimisation. Conversion optimisation is arguably harder to achieve but dollar for dollar will deliver you a much better return than any traffic generation campaigns you can design.
So why is it that website owners spend only a fraction of their time optimising?
This easy to read book will give you some straightforward conversion tips which you can try right away. It will give you the tools to monitor your success and provide a framework which you can use across all of your projects.
After reading this book, take action and improve your conversion rate to enjoy additional revenue with the same amount of traffic!
