Having spent over 20 years working his special brand of photographic and digital imaging magic for internationally acclaimed advertising campaigns and photographers such as Anne Geddes, Graeme Smallfield decided to work some magic on his own.
"I wanted to encourage children to use their imagination by bringing the world of Fairy Tales to life," he says. "These are pictures we see in our dreams, real people in a real world and it is these images I want to recreate using sophisticated computer technology."
The project rapidly became a family affair with wife Jane, a writer by trade, retelling stories in a modern way and highlighting an underlying positive message in each tale. Their three daughters also became involved assisting with model making, prop selection and the outdoor photo shoots.
Photographed entirely on location in New Zealand each image is a composite of numerous photos, seamlessly composed to create the master images. "We hope children who read these stories can really picture themselves as part of the action," says Graeme. "The values of the tales and enjoyment we all get out of sharing them holds true just as much for children today as when we were that young ourselves."
"I wanted to encourage children to use their imagination by bringing the world of Fairy Tales to life," he says. "These are pictures we see in our dreams, real people in a real world and it is these images I want to recreate using sophisticated computer technology."
The project rapidly became a family affair with wife Jane, a writer by trade, retelling stories in a modern way and highlighting an underlying positive message in each tale. Their three daughters also became involved assisting with model making, prop selection and the outdoor photo shoots.
Photographed entirely on location in New Zealand each image is a composite of numerous photos, seamlessly composed to create the master images. "We hope children who read these stories can really picture themselves as part of the action," says Graeme. "The values of the tales and enjoyment we all get out of sharing them holds true just as much for children today as when we were that young ourselves."
