We love eBooks
    Descargar Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance pdf, epub, ebook
    Editorial

    Este sitio es seguro

    Usted está en un sitio seguro, habilitado para SSL. Todas nuestras fuentes son constantemente verificadas.

    Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance

    Por Paul Farris

    ¿Qué piensas sobre este eBook?

    Acerca de este libro electrónico

    Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains:

    • Important new coverage of intangible assets
    • A rigorous and practical discussion of quantifying the value of information
    • More detail on measuring brand equity
    • A complete separate chapter on web, SEM, mobile, and "digital" metrics
    • Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics
    • An up-to-date survey of free metrics available from Google and elsewhere
    • Expanded coverage of methodologies for quantifying marketing ROI

    The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more.

     

    For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make.

     

    Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.

    Descargar eBook Link updated in 2017
    Tal vez usted será redirigido a otro sitio web
    Gracias y bienvenidos a nuestra lista de newsletter! Ops, ya se encuentra en nuestra lista.

    Relacionado con este libro electrónico

    Explorar colecciones Buscar eBooks similares

    Permanecer conectado a nosotros

    Síguenos en las redes sociales o suscribirse a nuestro boletín de noticias para mantener actualizada sobre el mundo dos libros electrónicos.

    Explorar libros electrónicos

    Ver todas las colecciones de eBooks

    Colecciones es la manera fácil de explorar nuestro directorio de libros electrónicos.