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    Writing Effectively in Print and on the Web: A Practical Guide for Librarians (Practical Guides for Librarians)

    Por Rebecca Blakiston

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    The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies.
    Writing effectively will help you be a stronger colleague, manager, and librarian.

    In this book, you will learn how to:

    • Define your audience and your primary messages
    • Simplify your writing so that it is succinct and understandable
    • Structure your written content so that it is most usable and accessible to your audience
    • Approach different forms of writing in a way that is most effective to getting your message across
    • Establish a voice and tone that reflects the identity of your organization and yourself as a professional
    The book covers writing for both print and Web-based publications and is aimed at all types of libraries.
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