Knowing how to write candid and catchy headlines is the key to getting your message heard. Whether you write for blogs, websites, newsletters, press releases, or social media posts, you can learn how to craft attention-grabbing headlines with these essential techniques from writing coach Ginny Gray. You'll learn the art and science of writing killer headlines, with loads of examples along the way.
- Rise above the noise and capture the attention of readers.
- Preview a story, pull out the relevant benefits, and pack them into a headline.
- Give readers an exciting, accurate, and irresistible sense of a story.
- Know what to leave out of a headline.
- Engage readers with conflict, familiarity, or timeliness.
- Use vibrant language to set the tone for a story.
- Use correct punctuation and capitalization.
- Write subheads to describe a long or complex article.
- Use words and trends that engage readers.
- Learn the structural rules that keep a headline professional looking and grammatically sound.
- Use SEO keywords to gain the attention of search engines.
Contents
1. Summing Up a Story in a Few Words
2. Grabbing the Reader's Attention
3. Characteristics of Great Headlines
4. Be Concise
5. Be Engaging
6. Be Vibrant
7. Use Punchy Verbs
8. Be Accurate
9. Trendy Headlines
10. Capitalizing Headlines
11. Punctuating Headlines
12. Writing Subheads
13. Using SEO Keywords
14. More Headline Tips
About the Author
Ginny Gray is a writing coach, editor, and publisher. She lives in Carmel, California.
